When you hear “copywriting,” do you immediately picture lengthy sales and squeeze pages as well as bulk mail that is not needed?

It’s not just your thought, but the reality is that copywriting goes beyond just sales pitches. In fact, as an owner of an online business, you’ll find that the majority of the content you create is copywriting in some sense. So, in the end, if you’re producing content to sell something, then that is, by definition, copywriting.

1. Facebook

We all indeed want to be on Facebook and have a chat with our friends, check out the latest funny videos and take a mindless “quiz” or two. However, for coaches, Facebook is much more than just that. It’s a platform to interact with potential clients. And this means that when posting your most recent blog post or program to your business acquaintances, you must be aware of good copywriting.

2. LinkedIn Profile

What is it that makes you stand out from other coaches in your field? LinkedIn is where you explain the unique qualities that make you the ideal person to tackle your perfect client’s problems. Your LinkedIn profile is where you proclaim your qualifications and let your personality run the show. Consider your LinkedIn profile as a resume. Be sure to include your most impressive capabilities.

3. About Page

The “About Page” is your chance to have a blast while blazing your own horn. First, it’s important to remember that the About Page is typically the most frequently visited page on a site which is why it’s an essential part of your overall brand and messaging. Your About Page aims to draw users to learn more about your offerings and products, so make sure you include a call-to-action to the webpage.

4. Blog Posts

Every blog post must fulfill. Perhaps you designed your blog to direct readers to a sales page. Maybe you’re asking readers to sign up for your email list. Perhaps your blog post is intended to spark a discussion. Maybe it’s simply providing great content and encouraging readers to find out more by clicking through related articles. Whatever the task, it’s the copywriting that draws readers to take that next step.

5. Twitter

One hundred and forty characters have very little space to write engaging content, yet you must use Twitter as part of your comprehensive marketing plan. First, consider tweets like email subject lines and then craft them to provide the most information you can and encourage readers to act.

6. Graphics

If you’re using graphics for your posts posted on social networks (think Instagram, Facebook, Pinterest), you should be aware of the copywriting used on these platforms. It’s called “short copy,” and it’s vital to ensure it’s effective, especially since it’s much shorter than tweets. Then, naturally, you could have another copy that is in line with the image.

7. Email

When you shoot off an email to advertise an upcoming product or service or just let people know there’s posted a new blog article, your email certainly qualifies as copywriting. But, in reality, even personal emails you send out to prospective customers contain copywriting.

Copywriting is all over your business, including your sales page as well as your bills. If you’re asking a person to do something, it’s copywriting, as well. The more familiar you become with the concept, the more comfortable (and much more natural) you’ll get.